Dalton Marketing Group Offers Cost-Effective Growth Solutions for Resource-Constrained Businesses

Outsourced Marketing Agency Helps Southern New England Organizations Define and Execute Growth Strategies

Providence, RI - November 28, 2007 - Dalton Marketing Group (DMG), based in East Greenwich, RI, provides executive-level counsel, strategy and program development and execution services to southern New England-based CEOs and their marketing executives who are trying to drive significant year-over-year growth without sufficient internal resources.

Two key business trends have given rise to the success of Dalton Marketing Group: the increase in start-up businesses with aggressive growth plans that need senior-level marketing expertise on a less-than-full time basis; and the continued outsourcing of marketing programs in organizations where staffs and budgets have been trimmed. DMG is able to cost-effectively provide expert marketing strategy through a core team of professionals located in strategic markets including Atlanta, Boston and Dallas.

A new player on the Rhode Island marketing agency scene, Dalton Marketing Group was founded by former GTECH VP, Worldwide Marketing, Ellen Donahue-Dalton shortly after she left that company in 1998. She recently relocated back to Rhode Island after living and working in Seattle and Atlanta, markets where booming emerging technology sectors and significant corporate presence helped drive DMG's growth.

"DMG started during the dot-com boom when technology companies needed top marketing expertise to quickly get new products and services to market," said Donahue-Dalton. "Now, organizations of all sizes need quality marketing advice and services in addition to what their internal staff can provide."Currently, DMG's marketing professionals in Rhode Island, Atlanta, Boston and Dallas serve a diverse group of clients in industries like healthcare, financial services, entertainment and gaming. DMG also provides services to non-profit organizations for development and fundraising purposes.

The growth of DMG also underscores the rising use by corporations of contractors and "virtual networks," as more knowledge workers find they prefer independent work arrangements. Companies are glad to hire these qualified contractors on an interim, as-needed basis for specific projects. "Our smaller clients want hard-hitting, lead-generation programs, where they can see immediate results but still have control over expenditures," said Donahue-Dalton. "Alternatively, many of the large organizations we serve need help with longer-term planning and program development because their in-house personnel are so busy fighting fires."

About Dalton Marketing Group – Dalton Marketing Group helps entrepreneurs and senior executives define, develop and execute growth strategies for their organizations. As the major impediment to growth and business success is often under-performing sales and marketing, the DMG team provides executive-level marketing counsel, planning and program management on an as-needed basis. DMG services include interim and on-going executive-level marketing guidance, strategy and tactical program management and execution. DMG is available to help businesses grow in the Providence/Southeastern-New England area.  

- # # # -