Dalton Marketing Group News

Do Well by Doing Good

Growth Strategies for Social Entrepreneurs

It’s the new American Dream: growing an enterprise that solves a social problem within a sustainable business model. Paul Newman’s family did it with profits from spaghetti sauce and salad dressing going to summer camps for disabled kids. The Girl Scouts do it every year, with cookie profits off-setting scholarship program costs. Now, for-profit and non-profit leaders alike are considering “social enterprise” – a blend of for-profit product and services sales in support of a socially beneficial cause, such as job training or “green” product innovation.

To help Northeastern social entrepreneurs develop a framework for these opportunities, Social Venture Partners RI and the Rhode Island Foundation are sponsoring a workshop, “Social Enterprise 101.” The session, led by Ellen Donahue-Dalton, SVPRI board member and CEO of Dalton Marketing Group and Kelly Janiga-Ramirez, SVPRI’s program director and lecturer on social entrepreneurship at the University of Michigan’s Ross School of Business, will offer background on successful social enterprise business models and provide tools and templates for considering and evaluating social enterprise.
If you’re considering social enterprise in your 2010 plans, be sure to enroll for this foundational workshop by clicking here.

About Dalton Marketing Group – Dalton Marketing Group helps entrepreneurs and senior executives define, develop and execute growth strategies for their organizations. As the major impediment to growth and business success is often under-performing sales and marketing, the DMG team provides executive-level marketing counsel, planning and program management on an as-needed basis. DMG services include interim and on-going executive-level marketing guidance, strategy and tactical program management and execution. DMG is available to help businesses grow in the Providence/Southeastern-New England area.  

For more information, please contact Ellen at:
Ellen Donahue-Dalton
Dalton Marketing Group

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