With DMG’s help, the YMCA focused and strengthened its messaging on the integral roles the organization, staff and facility play in enriching the lives of so many local community residents. DMG helped design a campaign logo and large-format posters and a brochue.
› Build a campaign brand based upon those who benefit – their stories become the foundation of the campaign › Develop a compelling, clear and concise communication campaign, targeted to funders › Help the organization leverage existing available resources for a cost-effective program |