GPA - Updated Plan gets Strong New Brand
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Product and service innovation is an important part of competing in any marketplace. GPA turned to Dalton Marketing Group for help with the development and launch of a stronger, updated new brand. Launched to customers, brokers and prospects with an integrated sales / marketing / communications program, the new brand reflects GPA's core competitive strengths.

Elements in the campaign included:
New Brand, Positioning & Message Development
Updated corporate website, with new, integral user portals
Trade show booth
Sales materials
Email and Direct Mail templates

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