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Bands marketed by Dennis L. Smith all share the same brand attributes: high-energy, top-quality and finely customized to create the most satisfying event experience. For the most discerning event planners and hosts, who are set on holding a party that will create memories for ever, Dennis L. Smith bands have created a new niche in the entertainment market.

Other elements in this product launch included:
Identity Development (Logo, Look & Feel)
Positioning & Message Development
Market Research
Promotions (DVD Packaging)
Awareness Creation (Emarketing and Print)

Dalton Marketing Group with offices in Atlanta, Boston, Dallas and Providence covering the Southeast and Northeast as consultants and marketing management services for their business marketing communication strategies and sales research for small to fortune 500 corporations with Marketing Plan, Marketing Plans, Marketing Projects, Marketing Project Management, Marketing Research Projects, Marketing Plan Projects, Project Marketing Manager, Project Management Database Marketing, Project Marketing Strategy, Marketing Plan For Start Up Business