In the mission-critical environments of defense and public safety, PURVIS provides complex and custom business solutions for some of the most discerning organizations in the U.S. To broaden its reach to new market sectors, PURVIS needed to clearly articulate its experience, offer, value and difference. DMG to the rescue.
We were charged with working with the PURVIS team to fortify brand, develop multi-market messaging and highlight the strength of the long-serving PURVIS team. PURVIS – with the help of DMG – narrowed target markets and messaging and updated its brand to emphasize a "no room for error" approach to multiple market sectors. Clear messaging, brand strengthening and search engine optimization helped reach more prospects and generate more business.