Today, Entertainment Producer, Dennis Smith, is responsible for some of the nation’s top-of-the-market event bands. Employing brand-focused marketing programs and a promotional flair helped pave the way for success.
Dennis Smith’s challenge was a typical one for many start-up companies: how to create – and benefit from -- a new price/value dynamic in a crowded marketplace. With the help of DMG, Dennis and his partners carefully targeted market segments and prospects, developing and communicating new entertainment content and progressively building a now-recognized national brand. |